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FUEL design group was founded in 1991. From the outset we combined varied commissions with projects of our own, including a self-published magazine - often containing thought provoking messages, these bold graphic statements served as a developing manifesto. Pure Fuel and Fuel 3000 followed in 1996 and 2000. Far from being monographs these books examined the accepted notions of graphic design, illustrating ideas and preoccupations to explore themes of authorship. As well as our work in print we have produced and directed short films, idents, film titles and TV commercials. In 2005 FUEL Publishing was formed within the group. This process involves close collaboration with the authors on content together with our experience in book design to produce a broad range of beautiful and distinctive books. Damon Murray & Stephen Sorrell - - - Recent projects include: - A cover design for ICON magazine. - The cover design for Point Omega, a new novel by Don DeLillo. - A new website for Jake & Dinos Chapman. - The titles and poster for The Unloved, a film directed by Samantha Morton. - - - |
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- - - PRESS Murray and Sorrell's realisation that they possessed the transferable skills and instincts to publish thought-provoking books with editorial depth, has allowed them to create a publishing venture that offers a fresh take on visual culture. Adrian Shaughnessy, Design Observer, 2007 - - - FUEL have always been keen to keep a broad interest in the world beyond contemporary graphics, always ready to consider new ideas, new subject matter, and it's led to an increasingly diverse portfolio of commercial work including books, catalogues, press and TV ads, TV idents, animated 3G ringtones and title sequences. Grafik, 2007 - - - A rare and arresting example of a design team trying to have it both ways: unfettered self-expression and serving the client. Rick Poynor, Eye, 1993 - - - FUEL is responsible for some of the best-looking books around, combining a real understanding of what makes a lovely object with excellent content. Time Out, 2006 - - - In their films and publishing projects, FUEL are starting to produce new forms of communication that can withstand scrutiny outside the inward-looking enclave of design. IDEA, 2000 - - - FUEL's formal talents are considerable. Their handling of text and image is varied and sure. Design as Content, Emigre, 1997 - - - Cleverly juxtaposing big words with big pictures, graphic design group FUEL, have, over the years, gathered impressive notoriety. Since pictures speak louder than words, and pictures-with-big-words speak very loudly indeed, listen to these. The Face, 1996 - - - Fuel 3000 is in a genre of its own. It has a quality of professionalism that instantly locates it as a mass-market product, yet at the same time its poetic fusions of image and text, achieved with cool precision, are like nothing you usually see in a magazine or book. Rick Poynor, The Independent on Sunday, 2000 - - - |
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